20042004, we launched the Dove Campaign for Real Beauty, a first-ever campaign to feature and celebrate real women.
How Dove Real Beauty campaign started?
The Dove Real Beauty campaign was conceived in 2004 during a 3-year creative strategic research effort, conducted in partnership with three universities, led by Joah Santos. The creative was conceived by Ogilvy & Mather Düsseldorf and London.
Was the Dove Real Beauty campaign successful?
The campaign launched in 2004, yet it still stands as one of the most successful marketing campaigns of all time. Real Beauty sparked after Dove surveyed more than 3,000 women in 10 different countries. The survey’s results provided the upsetting statistic that only 2% of women considered themselves beautiful.
When did the Dove self-esteem campaign start?
2004
The Dove Self-Esteem Project (DSEP) was launched by Dove in 2004 when its Campaign for Real Beauty was in its infancy. The Campaign challenged the beauty status quo and offered a broader, more democratic view of beauty. It also inspired our brand vision of a world where beauty is a source of confidence, not anxiety.
Why is Dove Real Beauty campaign?
At Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. Our mission is to ensure the next generation grow up enjoying a positive relationship with the way they look – helping girls to raise their self-esteem and realise their full potential.
How was Dove’s Campaign for Real Beauty a response?
How was Dove’s Campaign for Real Beauty a response to feminist critiques of the media’s messages to girls and women? It embraced those critiques and was among the first to feature women with cellulite and frizzy hair. It embraced those critiques and was among the first to feature women with cellulite and frizzy hair.